JLV INTERIORS | IfyAga Dsgn

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JULISSA INTERIORS

Responsibilities
Design Strategy & Research
Brand Conceptualization
Brand Identity

Art Direction
Presentation
Guidelines

Date
Aug 2026

Contributors
Ifeanyi Agoha

UTO

OVERVIEW

Description

Julissa Interiors is an NYC-based residential interior design studio for design-conscious professionals, turning small, space-constrained apartments into warm, meticulously crafted homes that are as functional as they are impressive.

Task

Client wants a complete, polished brand identity that finally matches the quality of her work. Something sophisticated, serious, and high-end, built around a sharp, feminine look and a warm but precise visual system. Client needs consistent assets across print, signage, and social that make her business feel as established and credible as the designers she’s up against.

NEXT STEPS

1. Research

After reviewing the client’s inquiry, the first step was researching their cited visual reference to understand the aesthetic territory they were drawn to and identify where JLV could differentiate. From there, the NYC residential design competitive landscape was scanned to understand how established studios position themselves visually, particularly around monogram-based identities.

2. Strategize

The strategy was to bridge two distinct experiential registers: the sharp, editorial precision of a high-end retailer like Saks Fifth Avenue, and the warm, approachable feel of a home goods environment like Burlington. The goal was to make someone feel confident the moment they encounter the brand as if they’ve found someone serious enough to trust with their home, but warm enough to actually enjoy working with. Impressive on first look, reassuring on closer inspection.